Google Content Network vs Search Network

For years now I have always claimed how good I believe the Google content network is in driving converting traffic. Most people are afraid to test it for fear of losing money and getting no conversions as they *heard* the search network performs better. (I’ve tested the content network in various markets, and most of them outperformed the Search network by a factor of 2-1.)

Now you can hear what Google has to say on the matter. Google recently analyzed conversions, cost, and cost-per-acquisition (CPA) on the Content Network, and compared them to performance metrics on the search network across thousands of campaigns and many geographic regions.

You can download their findings here:
http://www.google.com/ads/research/gcnwhitepaper/whitepaper.pdf

Optimizing Campaigns for the Content Network:

In this short video you will hear from 2 Google employees on how to effectively optimizing your PPC campaigns for the Content Network and how to track performance..