ReviewBooth.com » PPC

Google Content Network vs Search Network

Wesley Atkins — Tue, 21 Apr 2009 09:21:02 +0000

For years now I have always claimed how good I believe the Google content network is in driving converting traffic. Most people are afraid to test it for fear of losing money and getting no conversions as they *heard* the search network performs better. (I’ve tested the content network in various markets, and most of them outperformed the Search network by a factor of 2-1.)

Now you can hear what Google has to say on the matter. Google recently analyzed conversions, cost, and cost-per-acquisition (CPA) on the Content Network, and compared them to performance metrics on the search network across thousands of campaigns and many geographic regions.

You can download their findings here:
http://www.google.com/ads/research/gcnwhitepaper/whitepaper.pdf

Optimizing Campaigns for the Content Network:

In this short video you will hear from 2 Google employees on how to effectively optimizing your PPC campaigns for the Content Network and how to track performance..

Google Adwords Promotional Code – $250 FREE!

Wesley Atkins — Tue, 20 Jan 2009 10:25:57 +0000

Google Adwords are offering all new accounts with a $250 credit to test out their PPC network.

If you already have an Adwords account all you need to do is signup for a new adwords account with a different credit card. You will then be sent a promotional coupon code in the post that you can use to claim $250 of adwords credit.

I already have an account, but have got a new credit card just to take advantage of this offer.

Tip: Use the money on their content network with long tail keywords for your market. Contrary to popular belief there content network converts *extremely* well. Depending on the market I have seen over 400% better ROI from the content network than on the search network and the beauty is – its a lot cheaper.. You can easily get clicks for between $0.01 – $0.05 and even at $0.05 per click that is an additional 5000 hits to your site for free.

If you have always used the search network, then you are missing out on a *TON* of profitable traffic. To find out more about using the content network effectively, I recommend reading a copy of Adwords 180, this is the only book I found online that truly makes it easy to get dirt cheap, qualified traffic that converts!

Speed PPC Review – The Future Of PPC Marketing!

Wesley Atkins — Wed, 14 Jan 2009 15:42:14 +0000

Speed PPC is a amazing desktop application tool created by super affiliate; Allan Gardyne of Associate Programs. Allan has been living the life of a super affiliate for years and very recently one of his employees came up with the idea of Speed PPC to make life with PPC marketing a little quicker and easier.

And the result is nothing short of amazing…

Visit Speed PPC here…

To be honest when you first read the sales letter is sounds really hypey and too good to be true. But… I can tell you without a shadow of a doubt that this tool is outstanding. It litterally saves you so much time when creating your PPC campaigns, I just urge you to take a look at the videos and get a grasp of how Speed PPC operates..

Now don’t get me wrong this thing is *not* that easy to use and comes with a big fat PDF that shows you the inns and outs of everything it can do, but if you take your time and learn how to use it properly, you will supercharge your earnings with adwords – guaranteed!

Speed PPC comes with a suite of tools, all based on ultra-smart methodologies.

Relevancy and Quality Score are vital for your campaigns’ success. That means tight-knit relationships between your keywords, ads and landing pages.

SpeedPPC’s patent-pending process builds the anatomy of a perfect campaign – in a way that makes it easy and hassle-free for you!

You can launch powerful PPC marketing campaigns of any volume, quickly and effortlessly.

SpeedPPC’s ground-breaking software tools include the Campaign Builder, Landing Page Generator, and Affiliate Datafeed Software.

Here’s how you could make the SpeedPPC package work for you:

1) Start with a list of your main search terms –short list/long list, it’s up to you!

Import your list into the SpeedPPC Campaign Builder and automatically combine it with another library of targeted search keywords. Instantly you achieve a massive search term bank that takes advantage of both short and long tail searches.

2) Now that you’ve created the base for a high volume campaign, choose how you’d like to structure your ad groups so you can optimally focus your ad creative and measure your campaign performance.

The best thing is you have complete control over how your search terms and phrases are combined, and how you choose to group those terms for your ads.

3) You can now choose your phrase matching types and enter your keyword bids for each type. Your budget is built into your campaign, ready for exporting to your search engine account!

4) Create a URL template and use SpeedPPCs Dynamic Insertion tokens to build unique URLs that can track different parts of your campaign, right down to each keyword (but not just the keyword). You can also insert third party tracking ids into your URL template. It’s truly ‘Build Your Own’!

5) Time to create your ads! Choose from SpeedPPCs Standard or Advanced set-ups to create ad creative that’s relevant and targeted to your search audience. Again, SpeedPPCs unique dynamic insertion feature allows you to design ads incorporating different parts of your campaign. You can create unique ads for every single keyword, no matter how many thousands of keywords are in your mix!

SpeedPPC automatically creates an unlimited amount of quality ads, using the ingredients you’ve inserted into your ad mix.

You can achieve huge quantities of targeted, relevant ads in minutes!

6) Once you’ve established a targeted search term list and focused ads for your campaign, capitalize on this success by sending the quality traffic you’ve attracted to a relevant landing page.

The SpeedPPC Landing Page Generator goes another step beyond your campaign building.

Use the SpeedPPC landing page templates to tailor your landing pages to your visitors’ search terms and give them exactly what they’re looking for.

For example, a search for ‘online dating nyc’ could return a targeted ad such as:

Online Dating in NYC
Find your soul mate in New York
Free Access Pass. Search now!
www.onlinedatingnyc.com

Which then takes your visitor to a dynamic landing page reflecting the same search terms, giving you the best chance of converting your visitors to customers!

7) If you’re working with affiliate datafeed files, then this software is a must.

Using this tool, you can import data directly from your affiliate merchant files to build a super-targeted campaign and matching landing pages. Manually, this would be a tedious and hugely time-intensive exercise. With the Affiliate Datafeed Software, it’s automated and you won’t believe the time it can save you!

Simply enter your affiliate datafeed file into the software.

Dynamically output relevant landing pages for each product!

As you can see, SpeedPPC is not just one software application, it’s a whole system of performing PPC marketing that’ll have you launching dominant PPC campaigns in next to no time.

Click here to read more about Speed PPC…