From the category archives:

Conversion

Video Marketing: 5 Reasons Why Videos Can Boost Your Website’s Conversion Rates

Video has changed the internet. What was once a passing distraction has become an essential technology for many websites, powering important informational video clips, fun and goofy videos, and giving marketers the persuasive fuel required to advertise their products to an audience. However, unlike its television counterpart, online video rarely performs well on its own. [...]

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5 Surefire Tips for Effective Video Marketing

Tired of the same dull text-driven sales pages? The internet marketing industry may generate results, but it’s in dire need of a makeover if it wishes to deliver them more effectively. The text-only sales page has enjoyed a long reign as the king of online marketing assets, but it’s time to turn it in and [...]

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4 Surefire Ways to Get More Customers to Buy Your Stuff

You’ve got a great line of products. Great. But here’s the tricky part… …how to get more people to buy them. It’s every seller’s nightmare. You know, when you’re not getting enough sales even if you truly believe your market will benefit from your product. You can approach this problem in a number of ways.  [...]

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4 Under Utilized Copywriting Techniques That Turn More Browsers Into Buyers!

You may not consider yourself a copywriter, but if you’re writing sales pages for products you sell on the internet (even through direct mail), then I’m sure you’re using different copywriting techniques to do the job. So you’re likely familiar with creating compelling headlines, telling a story, the power of using PSs (post scripts) on [...]

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The Importance Of Split Testing

I was just in a meeting today with a company that wanted to improve their conversions on a FREE front end offer. Amazingly, the company in question has a big budget and is currently spending in the region of £30k per week on TV Advertising. The thing that amazes me is that they never even [...]

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