Make Money Online, SEO & Affiliate Marketing By Wesley Atkins

4 Surefire Ways to Get More Customers to Buy Your Stuff

You’ve got a great line of products. Great. But here’s the tricky part…

…how to get more people to buy them.

It’s every seller’s nightmare. You know, when you’re not getting enough sales even if you truly believe your market will benefit from your product. You can approach this problem in a number of ways.  Let me show you some of the easiest methods you can use so you can implement them soon and increase your sales immediately.

1. Market Your Product

Marketing is basic stuff when it comes to selling something. But there are still people who create products and expect others to simply come to them from nowhere and buy. Unfortunately, that’s not how it works. You must tell people that your product exists, and you do that through marketing. I won’t discuss marketing in detail here due to space constraints, but let me put it plainly for you.

Marketing is all about building relationships with your market, and convincing them to buy from you.

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4 Under Utilized Copywriting Techniques That Turn More Browsers Into Buyers!

You may not consider yourself a copywriter, but if you’re writing sales pages for products you sell on the internet (even through direct mail), then I’m sure you’re using different copywriting techniques to do the job.

So you’re likely familiar with creating compelling headlines, telling a story, the power of using PSs (post scripts) on your copy, and all the other basic stuff. Now here are some underutilized copywriting techniques you can use to write even more powerful copy.

Ready? Read on.

1. Closing the deal.

You’ve got the perfect headline. You’ve written a compelling story that your readers can relate to. Now what? Remember that the goal of your copy is to persuade your readers into buying your product. And so now you must close the deal.

Closing the deal is a copywriting technique that many copywriters fare poorly at. Fail to do that, and your prospects will leave the page without buying anything from you.

Here are a few quick tips on closing the deal:

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The Importance Of Split Testing

I was just in a meeting today with a company that wanted to improve their conversions on a FREE front end offer. Amazingly, the company in question has a big budget and is currently spending in the region of £30k per week on TV Advertising.

The thing that amazes me is that they never even did any split testing on the site first with PPC or their existing traffic to improve their conversion rate from a paltry 14% on a FREE offer. I won’t go into the details of the company or the offer, but for what they are offering for free, they should get well over a 14% conversion on their offer.

Anyhow, I wanted to point out to you the importance of split testing your websites pages, lead capture pages, backgrounds, layouts, buttons, whatever it may be it can be tested to improve the response rate from your visitors.

It’s amazing the improvements you can get in your conversion rates by testing the smallest of things. I recently setup an affiliate site that pre sells a popular computer software tool. On the homepage of the site I was testing how many people clicked on a button to view the affiliate offer, just by testing 3 different colours in Google Website Optmizer I got an improvement of 42% in click volume. Amazing results from just changing 1 thing on a website, and the colour of a button at that!

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